Today, February 2, 2009, marks yet another Groundhog Day. While many focus on this day as the beginning of spring or the beginning to a six week wait until spring, I couldn?t help but focus on how I?ve been brainstorming, researching, and preparing for the past year.

It was approximately one year ago that, armed with a fresh education and unstoppable drive, I started Schwaps. Though, sometimes I feel like I have an analysis paralysis and a year is more than enough time to get the ball moving and start investing in properties. However, I then reassure myself that the majority of businesses fail within the first 5 years. And more times than not, those businesses fail to abide by the 6 P?s, ?Prior Preparation Prevents Piss Poor Performance?. I refuse to become a statistic. If I fail, it?s not going to be because I didn?t prepare adequately. And plus, I?m not going to fail.

As I posted earlier before, the company business plan is near completion and now I?m working on the marketing plan. I originally thought that the marketing plan for the company wouldn?t be near as extensive as the business plan. However, according to the books I referred to on the matter (I?ll post about which book I used later), the marketing plan is just as important as the business plan and about as extensive. I learned this after I thought that the marketing plan would only take me a day or two to compose. Another low-blow to my time-line that was; however, there is no half-assing allowed, therefore if the marketing plan takes three months or more to finish, so be it. If amassing a 7-figure net-worth was going to be easy, I wouldn?t want to.

- Justin

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