After about 16 hours of reading, I completed the entire blog www.flipthiswholesaler.blogspot.com. This blog provides a very comprehensive account of a property wholesaler, by the name of Stephanie, from the beginning of her Real estate investing career to now. It’s inspiring to see how she was able to overcome her struggles in the beginning and work her way through adversity. I’m very grateful for her blog as I was able to gauge myself by it. Meaning, that in observance of her strengths, weaknesses, and mistakes, I can map my plan more appropriately.

Here is what I observed.

Strengths:

- Frequently placed her bandit signs to attract wholesale buyers
- Worked with other wholesalers and marketed their properties for a percentage
- Called ‘For Rent’ signs to get in touch with landlords who may want to acquire property
- Formed a Real Estate Investment club to network with other investors and market her properties
- Consistent exercise regimen (health first)
- Utilized Craig?s list to its full potential
- Blogged frequently and her REI followers provide feedback
- Developed a lucrative relationship with a Mortgage Lender
- Implemented a direct mail campaign
- Gained MLS access through an Appraiser friend
- Formed network of Realtors to work Short-Sales through

Weaknesses:

- Fielded all calls herself
- Spent a lot of time lost in neighborhoods
- Electronic equipment failures resulted in productivity loss
- Stuffed and addressed her direct-mail pieces herself
- Didn’t have a company website

Mistakes:

- Accepted a personal check for an earnest money deposit
- Slacked on marketing once a few deals where in her pipeline

I plan on mirroring her strengths and learning from her weaknesses and mistakes by:

- Utilizing a call-center
- Using Map Quest and eventually purchasing a GPS unit
- Purchasing the highest quality electronic equipment when feasible
- Utilizing an online direct-mail center with postcards
- Company website www.schwaps.com is already live
- Only accept certified checks, money orders, and cash for earnest money deposits
- No breaks until 7-figure net worth is obtained

- Justin

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