Haven’t made much progress on Real Estate in the past three days. I’ve been focusing much of my time on a freelance web project (mo’ marketing money). That’s no excuse as I should still be making progress towards getting things done on the Real Estate front. I have been reviewing some short-sale webinars though, so I guess that counts. I just haven’t done anything measurable.

On a better note, I have done some thinking and have restrategized a bit. Actually, this is a result of my freelance web project so I guess the time off hasn’t been in vain. But, I just realized that in the grand-scheme of things, I am going to implement a large internet-marketing strategy into my real estate marketing strategy. The drawback is that I feel in order to implement this strategy, I will need to spend a lot of funds to outsource professional work and set things up the right way and once. There is an old saying, “Do it right do it light…do it wrong do it long”. I want to do things right and light. To do so, I know I will need to maximize my time and hire specialists to complete certain tasks. This will require MONEY. Right now, I have little capital.

So, I have changed up my game plan. My original marketing plan will stay in place, however instead of immediately, it will not take effect until after at least my first deal (maybe two). I will then take the ENTIRE net profit and go buy a BMW M6. Then after that, I will travel to Jamaca and take a break. I’ll be found on the beach somewhere with Corona’s and smoking some herbal. Ha, ha…not quite…not yet anyway. Seriously, I’ll actually use the entire profit and reinvest into marketing. Marketing is what makes a business stay in business and prosper.

So, I thought of this strategy change while designing the website for a client. I had been thinking to myself, “I hate the time-consuming aspect of web development. I wouldn’t want to even do this for myself”. I even thought about sub-contracting the development after securing the project. That would’ve been smart, right? The hurdle of doing everything yourself, is a hard one to jump. I’ll clear it one day.

- Justin

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