Bright Idea
So I had, what I think is, a great idea. I was creating the copy for my (door hanger) brochure yesterday, for a half-fold brochure with 4 sections of content, and I was running out of content. I didn’t want to overload the pamphlet with text and I wanted to make the main messages as effective as possible. With my rough draft, I could only think of content for 3 of the 4 sections. Then it hit me! Page 1 through 3, could contain content of mine, while page 4 (back cover) could be an advertisement of another company. This could be any real estate related company; appraiser, lawn care, handyman, etcetera. I’m thinking that if I add their advertisement to my brochure, the advertising costs of mine would be subsidized.
I would communicate that these brochures will canvas select zip codes in Champaign-Urbana within a specified time window. I just need to come up with a pitch and a flat fee, so that it’s a no-brainer for the other company to do business with me. Also, I’m thinking I should only solicit other local small-businesses as they may be more flexible with their advertising methods.
- Justin
