2009/2010 Yellow Pages
I indeed decided to place an advertisement in the 2009/2010 Yellow Pages. Although I believe print advertising is a dying medium, I’m following my gut on this one. Deep-down, I really believe that the homeowner who is at risk of being foreclosed on may turn to the Yellow Pages to find who to call. This would be especially true, if that homeowner is older and is more used to using a print directory vs. the internet. The older homeowner will most likely have more equity in their house; see how this makes sense in my head? You should. And the main incentive is that my ad will be the only one in the Real Estate section about foreclosure prevention…boo-yhaw!
And I just thought about this, but it’s too late now. I should’ve used an exclusive phone number and had it forwarded to my main phone number, just for advertisement tracking purposes. It’s too late now, so I’ll just have to ask every caller how they heard about me. The 2″ Yellow Page ad cost me $60 monthly, so $720 for the year. You should see a blog from me within the next year about how a Yellow Page lead generated “X” ROI. Everyone told me not to place an ad in the Yellow Pages, all I heard were naysayers. But when folks turn right, I go left. You’ll see how this turns out…oh yeah…you’ll see…
- Justin
