I’ve started receiving responses from the Capstone Condo owner direct-mail campaign.  These letters went out last Tuesday so it’s still a bit early yet to tabulate all of the results.  Using this yellow-letter method, I was hoping to get a higher than normal (3-4%) response rate.  Yellow-letters typically get a 10-15% response rate.  I’ve only received 4 responses thus far, so that’s about 2% of a response rate since approximately 200 pieces were sent out.  And all 4 of those responses are owners from Illinois.  I need for some of those Cali buyers to give me a call!

Here is the letter that I sent.  I used the same process that I wrote in detail about a few months ago.

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Marketing Advertising, Advertising mail, Marketing