Justin B. McClelland

I just got my brochures and flyers in and I am impressed!  I outsourced the design to a friend from college who I mentioned in an earlier post and she knocked this out of the park like I knew she would.  I just basically gave her the creative room to do what she does, she used my website as a reference tool, and she did her thing.  I love it.  If you’d be interested in contacting her for some of your marketing materials, her name is Tabitha Vickers and her company is Spazz Group and she has very good rates.

Here is my 3-fold Brochure (will be inside of plastic sleeves hanging on homeowner doornobs):
- Outside

- Inside

Here is my 11×17 poster (will go on bulletin boards in grocery stores and restaurants and such):

Also, on another note, I spent a great amount of time today restrategizing my marketing plans.  This was incredibly time consuming, believe it or not.  But what I came up with is pretty damn good in my opinion.  There will be various activities and methods put in place to generate more leads, secure properties, and secure cash buyers (I need as many of these as possible).  The tasks listed below are meant to accomplish one or more of the aforementioned.

Direct Offers:
MLS properties
REO properties

Self-procured housing leads:
Yellow Page Ad
Champaign News Gazette Ad
Brochures
Flyers 11×17
Dollar Bill Flyers
Direct Mail To Tax Delinquent Homeowners
Direct Mail To Pre-NOD (Notice of default) Leads
CraigsLists Ads
Bi-fold Neon Business Cards

Virtual Assistant Cold-Calls:
Cash Buyers From MLS
Section 8 Landlords (convert to cash buyer lead)
Members of Central Illinois Apartment Association (convert to cash buyer lead)
FSBO Sellers

I think these tasks will keep me plenty busy.  This is my revised list after much thought and reading my Preston Ely Wholesaling ebook for like the 7th time.  On a tangent, why do people hate on that guy so much?  I happen to like his style and his material.  When you Google his name there are ridiculous reviews to browser through.  Anyways…so that about does it.  I just need to manage my time as best I can and things will start to pop-off.

- Peace Out

P.S.
I meet with a seller tomorrow to present an offer on her rental property that she’s looking to sell.  She’s an older lady and the more I think about it, the less motivated I think she is.  But that ain’t changing my offer amount, hopefully I won’t get shot when I present it to her…should be interesting.

Marketing, Real Estate Bulletin board, For sale by owner, Marketing, Preston Ely, Tabitha Vickers

Okay, so after my post last night, I took immediate action.  I bugged a college friend who is a marketing wiz (MBA) and does graphic design until I finally got in touch with her via phone earlier today.  I ran my concept past her, as far as needing a brochure to put on houses explaining that I buy houses fast.  I’m leaving the graphics and marketing concept completely up to her as I know she’ll knock it out of the park.  She just started her own marketing company and I’m glad I’m getting to her early, because once she’s established she will cost an arm and a leg.  I’ve seen some of her past work and I know she’ll do good with this.  I’ll hopefully be able to outsource some other marketing materials to her too.  I like to find someone who does good work and stick with them.

I also, posted an ad on CraigsList that I needed someone to post those brochures to houses in select Urbana, Illinois neighborhoods.  It took me like 15 minutes to figure out what to offer as far as pay.  I quoted $100 per neighborhood and asked for resume and references.  May have overbid.  I know it’s a low skilled job, but I need someone who isn’t as dumb as a box of rocks and will be accountable, so that’s what I’m willing to pay for.  Because technically, there isn’t a feasible way that I know of to follow up on the work completed.  It’s not like I’m going to drive each neighborhood and check for the door hangers.  I need someone who is trustworthy right off of the bat and it looks like I’ll just have to screen to my best ability to get that person.

The door hanger brochures are just one more facet to my marketing strategy.  In my Preston Ely ebook, he said that nothing is going to start happening until you take MASSIVE action, so that’s the plan from here on out.  No more, half-assness.  Not that I was ever doing that, but it’s full blast from now on.  This advertising is getting expensive, I’ll just have to suck it up and keep living like a college student until things start to pop.

Business, Marketing Graphic design, Marketing, Marketing and Advertising, Preston Ely

Things are really going to explode in a big way for my business soon.  I say that because I have been making major progress in many facets.  Last July when I was at the Short Sales Riches seminar in Las Vegas, I learned some cool tips on short selling and birddogging short sale leads.  But, the most valuable tip I learned was from Colin Andrews Egbert when he was informing the crowd about his REI Web 2.0 program.  That tip was that:

“exposure on the web will catapult your business”

Although the ticket to that seminar was included in my REO Rockstar course by Preston Ely, that one tip was worth the price of admission.  And speaking of Preston Ely, I learned from him that you should:

“give 80% before asking for 20%”

Those two nuggets (with honey mustard) of knowledge have already proven worth their weight in gold.  Since I’ve taken heed to those pearls of wisdom, things have started to happen for me.  I won’t go into detail about what I have brewing now, but remember that I said all of this.  And actually I’ll reference this post when I write about how I was able to pull a deal together.

On another front, the deadline for my assistant to complete my yellow letters is 9/19, so I have a while before I’ll have wholesale leads flooding in.  This timing will workout great because right now, I don’t have the $400 for postage anyway.  I’ve got all of my money tied-up and have no cash-flow until I receive payment for two of the video gigs and a freelance website gig.  Still no word on the City of Champaign web bid, by the way.

Before the end of the night, I’m going to shoot for writing-up a few offers and finishing the 1007 Beaver Creek video.  I’ll leave you with my latest contribution to the Bigger Pockets blog.  I put a lot of detail into this one, I came up with the idea just a few days ago when listing the BMW/Beaver Creek client’s property on CraigsList.  Necessity remains the mother of invention.  I can’t lie, this is a pretty good post.  I’m surprised it’s not redundant.  I surely can’t be the first person to write about it this resolution.  But I Google’d all over and didn’t find anything.  So anyway, check it out:

- Justin

Entrepreneurship, Real Estate Bigger Pockets, BMW, City of Champaign, Colin Egbert, Las Vegas, Preston Ely, Wholesale

Man, I have been slacking completely on my blogging. I’m back on it though. I haven’t posted any ‘Accountability Tuesday’ updates lately because as I mentioned, I wasn’t going to do so until I completed the launch of my direct mail campaign. It’s still not launched yet. I’m very close however, as I have the mail-merge setup, all of the stationary, and I’ve selected a college student with nice handwriting to handwrite my envelopes and stuff them (all 900 for $120 or $0.13 each). This same college student is going to act as my phone receptionist and field my calls during the day. I found this girl on CraigsList and haven’t met her yet, however she stands far above the other candidates and just from the looks of her on paper. She sent me her resume and this girl is solid, college senior, great relevant work experience, good GPA, etc. I’m to meet her this weekend so that I can get her the materials to get started on this first project of hers’. I can already tell, this girl is a real go-getter…my kind of people. I’m already loving the idea of having a local assistant.

My attorney is on vacation, so I’m still waiting on some things from him that I have him working on. And it all concerns the usage of Birddogs in Illinois but on a completely different level than you may be familiar with. I’m looking to implement both buy-side and sell-side Birddogs. If it’s possible and safe from being misconstrued as a non-licensed practitioner of Real Estate, he is going to construct a proprietary model for my business to use Birddogs. My bill from him is going to be through the roof, but it will definitely be worth it if I can make this happen in my biz.

On a non real estate note, but business related, I am now a Mozenda affiliate marketer. That may not sound all that special, but I haven’t mentioned that I am the ‘only’ Mozenda affiliate marketer! This came about all because I happened to like their software, I posted a YouTube video about it, they noticed it, they interviewed me for an article, I asked about their affiliate program, they said they didn’t have one, they offered me a deal to become one, and here I am. This is an awesome opportunity, because not only is their product superior to their competition, but they are going to pay me $5 per trial sign-up and additional if those trials convert to memberships. As soon as this arrangement was made my mind started racing on how I could market and expose their product. There are so many voids in the marketplace it is ridiculous, GAME-ON! I did some research on Google and found that for the key term “Data Mining” (which is what this software does) ;245,000 people searched by that term on Google in July of 2009 alone! Let’s just say if I can advertise on Google and other places and send 10% of 245,000 to http://www.GetMozenda.com, which would make 24,500 monthly visitors. Their conversion rate is currently approx. 3%, which means 24,5000*3% = 735 people sign-up, which for me means 735*$5 = $3,675 gross monthly! This is going to take a little of my time away from Real Estate, for good reason as you can see.

I have a phone meeting with a web development firm out of New Hampshire this evening, about working with them and structuring an arrangement that will allow me to outsource my web projects to them, while I serve as the project liaison. Hopefully this will workout. Another source of income doesn’t hurt.

So, I’ve got a lot going on. I’ve been slacking on my other areas because of it. I think I gained about 7 pounds since I’ve been so busy. I need to quit eating the garbage and get my ass back in the gym regularly, no excuses. I’ve only taken like two weeks off and I feel like a bum, you HAVE to workout to keep yourself up. But anyway, that’s it for now. Stay on your grizzy.

- Justin

Real Estate 61802, 61820, 61821, bandit signs, banditsign, Blog, Buyer, Carleton, Central, Champaign, ChampaignHome, ChampaignHomes, Cheap, Colin Egbert, Entrepreneur, Entrepreneurship, FHA, Guru, home, Homes, House, Houses, HUD Appraiser, IL, Illinois, Investment, Investor, Justin Bernard McClelland, justinmcclelland, Landlord, Nathan Jurewicz, Preston Ely, Properties, Property, Real Estate, Realtor, Rehabs, Rental, Schwaps, Section, Sheets, ShortSaleKid, sign, Urbana, Wholesale, Wholesaler, Wholesaling

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Another Friday night posted at my favorite spot; On the couch, with my laptop on a TV-dinner table. I fell asleep, after going for a long-run (7 miles and could’ve ran more, I still got it!) after work at around 10pm and now I’m up at 3:43am. Don’t know what that’s all about. I’m trying to decide if I should go back to sleep or start Saturday now. Either way, I’m blogging in the meantime.

I just checked out my Thursday post and found that I forgot to post again providing details of the past 8 days. Well you see that I received a follow-up mailing from the city of Champaign about the bandit signs. I thought that was amusing, especially the detective work required to find my home address and such to mail to. The Champaign zoning administrator probably RSS’s this blog for all I know. Sometimes, I feel like I disclose way too much. But I really don’t care. That’s what makes this blog different. I’m keeping it real 100% and sometimes “keeping it real goes wrong”. But it’s all in fun to me, life is not that serious.

The video I made about using Mozenda to screen-scrape got noticed by Mozenda, so I thought that was pretty cool. After finding my YouTube video, the company interviewed me and I am featured in an article about their software. Which reminds me, maybe I’ll make a video tonight about the data obtained using Mozenda for my direct mailings. Actually, first I need to find out why my damn audio gets out of sync with my video when I do recordings.

I’ve got the key to a commercial property in town. The owner, who is in Chicago, wants to get rid of it and gave me a call. I told him that I don’t normally invest commercial, however that I’d check it out. I have a buyer who buys both residential and commercial. The owner has the property listed, but also has the option to sell it FSBO (executive-agency listing). Communication between me and the buyer was lovely prior to receiving the key in the mail, but now that I have it, I can’t get in touch with the guy. He said that he wanted to view the property, perhaps I’ll drop the key off at his office. Yeah, I just thought of that right now. Why do I need to tag along anyway? He can check out the property and then tell me what he would want to buy at. I can then go from there and compose an offer. I wonder if I need to look into different contract forms, since it’s not a residential property offer?

I’ve been active on CraigsList. I posted an ad looking for an investor-friendly Realtor , I also posted an ad looking for a phone receptionist to take my incoming calls. I’ve received one call from a Realtor who seems pretty legit, perhaps we’ll be able to establish a lasting business relationship. I hope he doesn’t fall off into the abyss like so many other Realtors, I’ve come across. You communicate with them for a few days and then they just stop responding to you. Just unprofessional as shit! As far as the phone receptionist, I’ve received quite a few replies about this job and have yet to start screening candidates. But this should be a great alternative to PATlive and easier on the budget.

I’ve decided to start a Web Development Company. I used to freelance web design on the side of my nine to five, I’m now finding that my time is much better spent dedicated towards real estate. However, I still receive prospective client leads and requests for bids on projects. While I don’t have the will or the time to spend time designing and programming, I’m going to leverage my connections and sub-contract the development work. I realized that I should be doing this after spending entirely too much time on web projects and also having to turn a few projects down. I’m in talks with a few prospective sub-contractors currently regarding this joint-venture. This will be very hands-off for me and all I would have to do is act as a liason between the client and development team. Easy money, don’t know why I’m just now thinking of this. Not too early to start diversifying my investment portfolio right?

That’s all for now. Have much more to write about, so perhaps I’ll post again later today.

- Justin

Real Estate 61802, 61820, 61821, bandit signs, banditsign, Blog, Buyer, Carleton, Central, Champaign, ChampaignHome, ChampaignHomes, Cheap, Colin Egbert, Entrepreneur, Entrepreneurship, FHA, Guru, home, Homes, House, Houses, HUD Appraiser, IL, Illinois, Investment, Investor, Justin Bernard McClelland, justinmcclelland, Landlord, Nathan Jurewicz, Preston Ely, Properties, Property, Real Estate, Realtor, Rehabs, Rental, Schwaps, Section, Sheets, ShortSaleKid, sign, Urbana, Wholesale, Wholesaler, Wholesaling

Real Estate 61802, 61820, 61821, bandit signs, banditsign, Blog, Buyer, Carleton, Central, Champaign, ChampaignHome, ChampaignHomes, Cheap, Colin Egbert, Entrepreneur, Entrepreneurship, FHA, Guru, home, Homes, House, Houses, HUD Appraiser, IL, Illinois, Investment, Investor, Justin Bernard McClelland, justinmcclelland, Landlord, Nathan Jurewicz, Preston Ely, Properties, Property, Real Estate, Realtor, Rehabs, Rental, Schwaps, Section, Sheets, ShortSaleKid, sign, Urbana, Wholesale, Wholesaler, Wholesaling

I haven’t updated for a week, as I went to D.C. last weekend and every time I go out of town it throws off my rhythm. That D.C. trip should be my last out of town trip until probably October. So, I should be able to work without interruptions for a quite a while. I’ve got a lot to write about from the last 8 days. I’ll post with some details later today.

- Justin

Real Estate 61802, 61820, 61821, bandit signs, banditsign, Blog, Buyer, Carleton, Central, Champaign, ChampaignHome, ChampaignHomes, Cheap, Colin Egbert, Entrepreneur, Entrepreneurship, FHA, Guru, home, Homes, House, Houses, HUD Appraiser, IL, Illinois, Investment, Investor, Justin Bernard McClelland, justinmcclelland, Landlord, Nathan Jurewicz, Preston Ely, Properties, Property, Real Estate, Realtor, Rehabs, Rental, Schwaps, Section, Sheets, ShortSaleKid, sign, Urbana, Wholesale, Wholesaler, Wholesaling

I’m waiting now for a call from a website client at the moment and just thought about some more info to share. I started implementing my craigslist campaign a few days ago and had some frustrating experiences. The post I made initially, “Your stupid if you don’t buy from us” got flagged almost within the hour. This at first, alarmed me. I thought the po po’s were going to show up at my door or something. As I was scrambling to hide the guns and dope, I realized…”maybe there is more to this”. I did some research and found an article that hipped me to the game. You can check it out here:

http://activerain.com/blogsview/616225/craigslist-flag-war-what-is-it-good-for-location-location-location

After reading the article I reposted my ad and it got flagged/removed within another hour (but I forgot to re-word it). The third time was a charm and my latest post has remained visible for a couple of days now. I’ve received a few leads, through the post so the efforts are paying off. I almost need someone to flag it again so I can repost it. In the world of internet forums, it’s like everytime they remove a post it gets made ’sticky’ or is ‘bumped’.

Not only did I post an ad to gain buyer leads, but I also posted an ad in search of an investor-friendly Realtor and I posted an ad looking for a phone receptionist to take my phone calls and complete lead-sheets (no mo PATlive). These posts are still fresh, so I’ll tell the results in time.

Peace Out,

Justin

Real Estate 61802, 61820, 61821, bandit signs, banditsign, Blog, Buyer, Carleton, Central, Champaign, ChampaignHome, ChampaignHomes, Cheap, Colin Egbert, Entrepreneur, Entrepreneurship, FHA, Guru, home, Homes, House, Houses, HUD Appraiser, IL, Illinois, Investment, Investor, Justin Bernard McClelland, justinmcclelland, Landlord, Nathan Jurewicz, Preston Ely, Properties, Property, Real Estate, Realtor, Rehabs, Rental, Schwaps, Section, Sheets, ShortSaleKid, sign, Urbana, Wholesale, Wholesaler, Wholesaling

So I forgot to post yesterday. I’ve got a lot of things going at once. I think I’m going to drop the Accountability Tuesday idea and just make Accountability Updates every once in a while. Actually, scratch that, I almost coped out just then. I’ll just have to remember to make those weekly posts every Tuesday. It’s just frustrating to review my posts and see things still pending due to others. When people don’t get in touch with you when they say they will, they deserve a three-fingered slap. I’ve got folks holding up my progress!…that’s my job…not anyone else’s…I guess they didn’t get the memo.

They say, when you start making money you attract more money and I truly believe in this. Oh, how the tables will turn when business picks up and people’s commission/pay check depends on me. When I have folks begging to do business with me I will only do business with those who are on top of their game. None of these folks who say, “I’ll call you tomorrow” or “I’ll shoot you an email by the end of the day” and FAIL to do so. I should have the right to fill a tube sock with sand and hit those people upside their heads, like Homey the Clown used to do on “In Living Color” back in the day.

Or better yet, how about some good ole’ fashioned hazing. To do business with me you have to endure an intense ’screening’ process.

HAH!….but I digress. So here is the accountability update:

1. I didn’t place my Virtual Bird Dog course order because of a bit of a cash-flow issue. I’ve reprioritized this and I’ll have to do this after my check arrives from the freelance project I completed.

2. Completed the freelance web projects for the most part so that’s a huge plus.

3. Dropping the VA idea for now. This is due to the postponement of the implementation of my web strategy. I will officially launch my huge web marketing campaign after deal #1. I feel like I have a decent web presence right now that can hold me over until then.

4. Additional squeeze pages are being postponed. This is due to the fact that I’m still waiting on my lawyer to get back to me with some crucial information. The information is regarding birddogs and his information will determine the copy for the ads that will attract birddogs who will in turn send prospects to the squeeze page.

For the next week. I’m going to solely focus on getting out my direct mail campaign to homeowners in SW Champaign. This is tied to the purpose of the Mozenda videos I made a week or so back regarding screen-scraping the Champaign county assessors’ website. I plan on using a Yellow Letter campaign including handwritten letters and envelopes. However, I’m going to do this all with a computer and with my own handwriting and I’ll use mail-merge (no way will I write by hand to 450 people). This may not make a lot of sense right now, but I’ll post a video about it soon.

Peace Out,

Justin

Real Estate 61802, 61820, 61821, bandit signs, banditsign, Blog, Buyer, Carleton, Central, Champaign, ChampaignHome, ChampaignHomes, Cheap, Colin Egbert, Entrepreneur, Entrepreneurship, FHA, Guru, home, Homes, House, Houses, HUD Appraiser, IL, Illinois, Investment, Investor, Justin Bernard McClelland, justinmcclelland, Landlord, Nathan Jurewicz, Preston Ely, Properties, Property, Real Estate, Realtor, Rehabs, Rental, Schwaps, Section, Sheets, ShortSaleKid, sign, Urbana, Wholesale, Wholesaler, Wholesaling