Cali Kush
January 10th, 2010
I’ve started receiving responses from the Capstone Condo owner direct-mail campaign.? These letters went out last Tuesday so it’s still a bit early yet to tabulate all of the results.? Using this yellow-letter method, I was hoping to get a higher than normal (3-4%) response rate.? Yellow-letters typically get a 10-15% response rate.? I’ve only received 4 responses thus far, so that’s about 2% of a response rate since approximately 200 pieces were sent out.? And all 4 of those responses are owners from Illinois.? I need for some of those Cali buyers to give me a call!
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