Ok. So I’ve been testing out some different methods of cracking this craigslist code lately. And I’ve got a new method going for me. However, I haven’t been using this method long. So instead of waiting another month to tell you about it and probably forgetting all-together, I’ll just unleash it now.
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So I decided to start a new series called “WTF! Wednesdays”. This series is going to be based on some of the senseless occurrences that I face in my day-to-day dealings as an investor. No eBook, DVD, or seminar can really prepare you for this. If you’ve got years of experience, then you know what I’m talking about and most likely have a ton more stories than I do. If you’re brand-new or still on the fence, allow me to open your eyes.
I’ve started receiving responses from the Capstone Condo owner direct-mail campaign.? These letters went out last Tuesday so it’s still a bit early yet to tabulate all of the results.? Using this yellow-letter method, I was hoping to get a higher than normal (3-4%) response rate.? Yellow-letters typically get a 10-15% response rate.? I’ve only received 4 responses thus far, so that’s about 2% of a response rate since approximately 200 pieces were sent out.? And all 4 of those responses are owners from Illinois.? I need for some of those Cali buyers to give me a call!
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It’s official, I’m 29 years old now and I have exactly 1 year left to reach my 7-figure net worth goal. I’ve come a long way from where I was last year, but I still have quite a ways to go. My strategy remains the same as it was a year ago; wholesale properties until I have a positive net worth of approximately 30K and then diversify by investing in short-sales and rentals. In October of 2010, I’ll be investing with a partner in tax lien certificates. I also have an internet marketing company in the works.? So the 1M won’t all come from Real Estate.? I admit, my plan is somewhat vague at the moment, however I realize now that trying to calculate every move is a wasted effort. For me, it’s best that I just have a template of a plan and adapt when necessary.
I just got my brochures and flyers in and I am impressed!? I outsourced the design to a friend from college who I mentioned in an earlier post and she knocked this out of the park like I knew she would.? I just basically gave her the creative room to do what she does, she used my website as a reference tool, and she did her thing.? I love it.? If you’d be interested in contacting her for some of your marketing materials, her name is Tabitha Vickers and her company is Spazz Group and she has very good rates.
Okay, so after my post last night, I took immediate action.? I bugged a college friend who is a marketing wiz (MBA) and does graphic design until I finally got in touch with her via phone earlier today.? I ran my concept past her, as far as needing a brochure to put on houses explaining that I buy houses fast.? I’m leaving the graphics and marketing concept completely up to her as I know she’ll knock it out of the park.? She just started her own marketing company and I’m glad I’m getting to her early, because once she’s established she will cost an arm and a leg.? I’ve seen some of her past work and I know she’ll do good with this.? I’ll hopefully be able to outsource some other marketing materials to her too.? I like to find someone who does good work and stick with them.
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So it’s been over a week and the calls have drastically tapered off.? I had planned to give some exact call counts, but I kind of screwed that up when I was altering the settings for my Vonage account when setting up my Google Voice accounts (the counts got off).? So I’ll approximate.? After 1 week of the letters being in possession of homeowners, I received about 70 calls with about 12 of those being leads.? Out of the 12 leads about: Read more…
Today wraps up the end of day one of the Yellow Letter campaign.? I received 30 calls in total.? That’s already a 3.75% response rate.? However, there are only two leads (one warm and the other is semi-warm).? This technique is reported to yield a 10 to 15% response rate, so that means I should have another 50 responses or so.? Hopefully, I’ll get some more leads.? I could care less about responses.
