WTF! Wednesday v9

October 13th, 2010

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You didn’t think I forgot about this infamous series did you?! Well, I didn’t forget. I have another note-worthy voicemail that you might want to listen to. This is yet another response to one of my Yellow-Letter marketing campaigns. If you’re new to the REI game, please expect to get voicemails like these! One of the few reasons that I don’t answer my own calls, is because a call like this answered-live by yourself…will ruin your Mojo for the rest of your day…guaranteed. This isn’t quite on the same level as the most obnoxious voicemail of all time…but it’s a runner-up.

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Uncategorized wednesday, WTF, Yellow Letter

I’m an IDIOT

October 6th, 2009

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Today wraps up the end of day one of the Yellow Letter campaign.? I received 30 calls in total.? That’s already a 3.75% response rate.? However, there are only two leads (one warm and the other is semi-warm).? This technique is reported to yield a 10 to 15% response rate, so that means I should have another 50 responses or so.? Hopefully, I’ll get some more leads.? I could care less about responses.

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Pre-August-2011 Blog Posts Business, Comedy, Marketing, Pre-August-2011 Blog Posts, Realtor, Yellow Letter

Letters Out

October 5th, 2009

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I stamped all of my letters today and sent them out.? Turns out I only had 800 letters and not 900 like I had thought.? Don’t know where the math went wrong on that one.? Or perhaps I skipped printing 100 when I was printing them out.? Damn, I’m craving sushi and king crab legs right now.? That has absolutely nothing to do with this post, I just thought I’d add in that fun fact.? I dropped the mail off a few hours ago, so the letters should go out on Monday morning and they will probably show up in peoples mailboxes as early as Tuesday.? This should be very interesting to see what type of results I receive.? I’ve got my Realtor ready to go with my call lead sheet and calls will be forwarded to his cell.? I think I’ll hold off on the second assistant for now.? It’s too late to try and find someone and build a rapport in time for them to take my calls.? It’s hard to find someone who’s not flakey so, I’ll stick with who I know for now.? I’ll definitely keep you all posted on the results on this campaign, how many calls received, how many leads, etcetera.? It’s always hard for me to end a sentence with an abbreviation, thus “etcetera” was spelled out.? And I could cook eggs on the exhaust vent of this laptop, seriously it’s that hot.? Those were two more fun facts for you.? I’m rarely a serious individual and here’s the video to prove it.? And I’ll post another like it soon but with Benjamins.? Peace out.

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Pre-August-2011 Blog Posts Lead sheet, Mail, Realtor, Sushi, Yellow Letter

Big Bucks for Postage

October 2nd, 2009

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So I’ve covered alot of ground since Tuesday’s post.? I met with my Realtor on Wednesday and we went over my plans for making MLS offers.? The majority of our meeting was spent going over the Champaign County Association of Realtors contract.? I don’t know why, but I was expecting that contract to be more complex than it turned out to be.? That thing is only 4 pages long and very easy to understand.? I now have it saved in PDF form and since I have Adobe Acrobat, I can manipulate it so that I can do everything electronically, even my signatures.? You know I’m all about using technology for sake of efficiency so it’s on now!? To supplement each offer, he suggested that I enclose a letter explaining who I am and why I want to buy the seller’s house and also a bank pre-approval letter.? The bank pre-approval letter is going to be a mini-hurdle.? I have a 700 credit score and a decent income, but my debt to income ratio is through the roof (I finance a lot of my business on credit cards)!? I’m pretty sure that is a deal breaker.? I mean it’s not like I’m going to close on any of these houses, I just need the letter.? This is a classic, “It’s not what you know but who you know” situation.? I’ll figure it out.